When considering what would constitute a good trademark, the strength or distinctiveness of the mark subjects. In general, the stronger or more distinguishing the mark, the easier it is to file and protect from the use by another. Trademarks can be characterized as having the following levels of strength or distinctiveness, from strongest to weakest: (i) Extravagant or Coined Marks (ii) Arbitrary Marks (iii) Suggestive Marks (iv) Detailed Marks (v) Generic Terms Please evade selection of a geographical name, popular personal name or surname. No one can have a patent right on it. Avoid adopting flattering words or words that describe the character of goods such as best, perfect, super, etc. It is desirable to conduct a market survey to determine if the same or similar trademark already exists in the market.